Latest from Sparteo

Sparteo

April 23, 2026

With its new AI agent Fred, Sparteo makes media monetization more autonomous

To help media outlets optimize revenue in the face of crisis, adtech firm Sparteo is launching Fred, an artificial intelligence agent designed to automate advertising management and free up technical teams to focus on new growth drivers.

Sparteo

February 25, 2026

W3Schools Achieve +58.2% RPM Uplift via Sparteo’s Unified Stack

How the world's largest web development site transitioned from a fragmented legacy setup to a high-performance engine, delivering a +58.2% RPM uplift within 60 days—all while maintaining "Perfect" Core Web Vitals scores.

Sparteo

July 10, 2025

Why traffic alone doesn’t show a story’s true value

Many media companies still equate high traffic with high ad revenue—but that assumption is outdated. This blog explores why chasing pageviews is no longer an effective growth strategy and how publishers can drive real revenue by aligning editorial performance with monetization. With insights from leading publishers and tools like Actirise, it outlines how to measure content by value, not volume, and why the future of publishing depends on smarter, revenue-focused decision-making.

Fastcmp

May 7, 2025

FastCMP Now Supports Google Consent Mode v2: Simplify Compliance and Preserve Performance

We’re excited to announce that FastCMP now supports Google Consent Mode v2. This integration ensures your website remains compliant with the latest privacy regulations while maintaining measurement and performance. FastCMP automatically handles all consent signals—including the new ad_user_data and ad_personalization markers—without requiring manual setup. Whether you’re using Tag Manager, gtag.js, or FastCMP’s built-in tools, implementation is seamless and fully aligned with IAB TCF standards.

Actirise

April 30, 2025

Sparteo Boosts LCHF-arkivet’s RPM by 50% while balancing ad strategy with reader experience

50% RPM boost in 2 months—without compromising reader experience? That’s what LCHF-arkivet achieved with Sparteo’s Actirise solution. By unifying video and display ads under one smart system, we helped Sweden’s leading low-carb recipe site turn ad chaos into cohesive revenue—while preserving the clean, helpful UX their readers count on. Key wins: ✅ +50% RPM ✅ Smarter, AI-driven ad placement ✅ Better Core Web Vitals ✅ Ongoing support & real-time analytics Read how a site born from personal health struggles became a monetization success story—with its mission intact. #AdTech #PublisherSuccess #UserExperience #AI #Sparteo #Actirise

Sparteo

March 5, 2025

Sparteo Recognized in the FT 1000 for the Second Year in a Row: A Milestone Achievement in AdTech

Sparteo has once again earned a spot in the Financial Times' FT 1000 ranking, recognizing Europe’s fastest-growing companies. Despite a year focused on R&D, the company achieved 66.9% growth in 2023—a testament to its innovation-driven approach. With expansion into London, 50+ new hires, and 72% growth in 2024, Sparteo is gearing up for an even bigger year ahead. Looking forward to 2025, the company is focused on expanding its SSP offering, strengthening industry partnerships, and growing its international presence with Germany as the next key market.

Actirise

January 23, 2025

Actirise Ranks #1 WEB SSP in France: A Milestone Achievement

Actirise secures the #1 spot as the top WEB SSP in France, marking a significant milestone in programmatic advertising. Discover how this achievement sets new industry standards!

Sparteo

November 15, 2024

Sparteo Shines at The Europas Tech Startup Awards 2024

At the Europas Tech Startup Awards 2024, Sparteo was honored to be named among The Europas 100, a prestigious list of Europe’s most innovative startups. Held in Lisbon alongside Web Summit, the event celebrates companies transforming their industries through vision and technology. This recognition solidifies our leadership in AdTech and fuels our determination to innovate and push boundaries into 2025.

Sparteo

November 15, 2024

Sparteo Celebrates a Bronze Win at the Ratecard Stars Adtech Awards!

Sparteo proudly announces its Bronze Prize win at the Ratecard Stars Adtech Awards, marking another milestone in its journey to adtech excellence. Represented by Loïc Dussart, VP Global Partnerships, this recognition highlights Sparteo’s innovation and industry impact. The blog also celebrates Sparteo’s remarkable achievements, including rankings in the FT1000, Les Champions de la Croissance, The Europas 100, and Sifted Leaderboard, along with a record-breaking year on track for +80% revenue growth. Dive into how Sparteo is reshaping the digital and advertising landscape!

Voxeus

December 18, 2023

Voxeus is releasing its new feature “Discovery” for all podcasts publishers

Voxeus is very proud to introduce its new feature “Discovery” at the beginning of 2024. Discovery is made available to all Voxeus client publishers who are already using its monetization and audience amplification technology.

Voxeus

December 18, 2023

New clients for Voxeus, including Le Monde

Already utilized by a significant portion of leading French publishers (Le Figaro, Le Parisien, 20 Minutes, Elle, Eurosport, Capital, …), Voxeus is pleased to welcome several new publisher clients

Sparteo

November 24, 2023

Publishers can remove up to 30% of the Ad requests with Efficient Bid.

Sparteo, a cutting edge Adtech Solutions for publishers is sharing the impactful results of an existing innovation — Efficient Bid.

Viously

November 8, 2023

Viously reduces its carbon footprint and paves the way for a greener online video

The digital sector represents 2.5% of the French carbon footprint. That’s why at Viously, we are committed to revolutionizing the online video landscape while reducing our carbon footprint. Recently, we conducted an in-depth study using webpagetest.org and its ‘Carbon Control’ feature to assess the environmental impact of our video technology.

Viously

October 10, 2023

Viously grabs the Best Sell Side technology at the European Video Awards.

Viously has won the award for the best sell side technology at the prestigious European Video Awards organised by Video Week.

Actirise

October 10, 2023

Actirise Discovery: reinventing expertise in content recommendation

Content recommendation has long been an advertising format that generates a significant portion of publishers’ revenues.

Viously

October 6, 2023

Introducing Our Two New Real-Time Features That Will Transform Publishers’ Lives.

We are in the process of developing the ultimate dashboard that allows publishers to finely control their video strategy in real time, leading to significant revenue optimization.

Viously

October 4, 2023

Viously analyzes the “Core Web Vitals” performance of the top 100 French websites offering video content.

The adtech company Viously, specializing in video, has assessed the performance of these websites that offer video content(*) in terms of user experience and navigational fluidity, commonly referred to as “Core Web Vitals” or “Essential Web Signals,” using Google PageSpeed Insight.

Viously

October 4, 2023

Viously Enhancing the Performance of Magic Form’s VOL Campaigns.

The Magic Form group, a specialized fitness center network with over 70 clubs in France and Portugal, has partnered with Viously over a year ago to promote the brand and its services.

Viously

October 4, 2023

Thanks to Carat, Microsoft optimizes the traffic of its video advertising campaigns with Viously and the “Preroll Sync” format.

Microsoft France offers regular training sessions and workshops to IT professionals throughout the year. These sessions are available for free upon registration and provide insights into the usage and benefits of Microsoft services and technologies.

Viously

October 4, 2023

Viously and its partner CIV, committed to reducing the carbon footprint of video advertising.

Founded in 2017, the video start-up has been using “green” equipment in data centers and servers since its inception. These environmentally friendly facilities are hosted in the Hauts-de-France region and provided by their partner CIV, specialized in alternative hosting solutions and eco-responsible IT services.

Viously

October 4, 2023

Viously and the Ad for Good® label join forces to promote responsible and solidarity-driven video advertising campaigns.

Startup Viously (video player and advertising platform) and the Ad for Good® label have announced a partnership that allows the agency’s clients, including media agencies, trading desks, and advertisers, to donate a portion of their media budgets invested with Viously to a charity of their choice.

Viously

September 25, 2023

Audience Diversification : Psycode’s Journey from Facebook Dominance to Google Discover

Psycode faced a dual challenge: low visibility on Google Discover and an over-reliance on Facebook for their acquisition strategy.

Viously

September 25, 2023

Horyzon optimizes its video strategy and accelerates its revenue with Viously.

Started just a year ago, the collaboration between media group Horyzon and Viously’s video player technology is already a success.

Viously

September 25, 2023

The Pyrenees Agency and KUDETA Choose Viously for Their End-of-Year Video Communication Campaign.

The Pyrenees Agency is launching a communication campaign for the end of the year, coinciding with the opening of the ski season, and has chosen the digital lever to promote its new video spot.

Viously

September 14, 2023

LSE takes back control of its video strategy with Viously

The Publisher LSE (lse.co.uk) wanted to take back his video strategy with Viously by syndicating their relevant content while increasing the video revenues.

Latest from Sparteo

Cutting edge AdTech solutions ‍for publishers

Cutting edge AdTech solutions
‍for publishers