Latest from Sparteo

Publishers can remove up to 30% of the Ad requests with Efficient Bid.

Sparteo, a cutting edge Adtech Solutions for publishers is sharing the impactful results of an existing innovation — Efficient Bid.

Viously reduces its carbon footprint and paves the way for a greener online video

The digital sector represents 2.5% of the French carbon footprint. That’s why at Viously, we are committed to revolutionizing the online video landscape while reducing our carbon footprint. Recently, we conducted an in-depth study using webpagetest.org and its ‘Carbon Control’ feature to assess the environmental impact of our video technology.

Actirise Discovery: reinventing expertise in content recommendation

Content recommendation has long been an advertising format that generates a significant portion of publishers’ revenues.

Viously grabs the Best Sell Side technology at the European Video Awards.

Viously has won the award for the best sell side technology at the prestigious European Video Awards organised by Video Week.

Introducing Our Two New Real-Time Features That Will Transform Publishers’ Lives.

We are in the process of developing the ultimate dashboard that allows publishers to finely control their video strategy in real time, leading to significant revenue optimization.

Viously and the Ad for Good® label join forces to promote responsible and solidarity-driven video advertising campaigns.

Startup Viously (video player and advertising platform) and the Ad for Good® label have announced a partnership that allows the agency’s clients, including media agencies, trading desks, and advertisers, to donate a portion of their media budgets invested with Viously to a charity of their choice.

Viously and its partner CIV, committed to reducing the carbon footprint of video advertising.

Founded in 2017, the video start-up has been using “green” equipment in data centers and servers since its inception. These environmentally friendly facilities are hosted in the Hauts-de-France region and provided by their partner CIV, specialized in alternative hosting solutions and eco-responsible IT services.

Thanks to Carat, Microsoft optimizes the traffic of its video advertising campaigns with Viously and the “Preroll Sync” format.

Microsoft France offers regular training sessions and workshops to IT professionals throughout the year. These sessions are available for free upon registration and provide insights into the usage and benefits of Microsoft services and technologies.

Viously Enhancing the Performance of Magic Form’s VOL Campaigns.

The Magic Form group, a specialized fitness center network with over 70 clubs in France and Portugal, has partnered with Viously over a year ago to promote the brand and its services.

Viously analyzes the “Core Web Vitals” performance of the top 100 French websites offering video content.

The adtech company Viously, specializing in video, has assessed the performance of these websites that offer video content(*) in terms of user experience and navigational fluidity, commonly referred to as “Core Web Vitals” or “Essential Web Signals,” using Google PageSpeed Insight.

The Pyrenees Agency and KUDETA Choose Viously for Their End-of-Year Video Communication Campaign.

The Pyrenees Agency is launching a communication campaign for the end of the year, coinciding with the opening of the ski season, and has chosen the digital lever to promote its new video spot.

Horyzon optimizes its video strategy and accelerates its revenue with Viously.

Started just a year ago, the collaboration between media group Horyzon and Viously’s video player technology is already a success.

Audience Diversification : Psycode’s Journey from Facebook Dominance to Google Discover

Psycode faced a dual challenge: low visibility on Google Discover and an over-reliance on Facebook for their acquisition strategy.

LSE takes back control of its video strategy with Viously

The Publisher LSE (lse.co.uk) wanted to take back his video strategy with Viously by syndicating their relevant content while increasing the video revenues.

Wamiz optimizes its AMP advertising revenue with Viously.

Wamiz.com is the leading media platform for pet owners, with over 14 million monthly unique visitors. The publisher has been working with Viously’s video player technology for the past 3 years, allowing them to expand their audience and video content, accounting for 88% of total traffic.

Viously announces the launch of a new offering, leveraging Scope3 data, to help decarbonize media and advertising.

Viously is pleased to announce the launch of a new offering, leveraging Scope3 data, to assist in the decarbonization of media and advertising.

Futura boosts its revenue with the Viously video player.

Futura, the publisher celebrating its 20th anniversary this year (www.futura-sciences.com), looks back on an almost 18-month collaboration with the start-up. Deployed throughout 2020 on all versions of the Futura website

European video awards : Viously got nominated as Best sell side platform

Viously has been shortlisted as the best sell side technology at the well-known European Video Awards. This accolade highlights Viously’s excellence in providing cutting-edge solutions for publishers and solidifies our position as a leader in the field.

Viously launches SONAR to predict the advertising engagement of video campaigns.

Video scaleup Viously has announced the launch of SONAR, a unique technology in the market that predicts the likelihood of engagement and viewership of video advertising content in a given placement.

Alternatives to Youtube and JW player

Discover the pros and cons of the different solutions and what solution would suit better your situation based on your needs.

European video awards : Viously got nominated for the Best Sustainability solution

In this era of rapid technological advancements, sustainability has become a pressing concern. At Viously, we understand the significance of sustainability and have taken concrete steps to minimize our impact on the environment.

ConsoGlobe improves its SEO strategy thanks to Viously.

ConsoGlobe improves its SEO strategy thanks to Viously. ConsoGlobe.com, an information website dedicated to sustainable development and responsible consumption, is considered the leading media outlet for ecology.

Demotivateur Improves User Experience on Its Website with Viously and Boosts Audience and Advertising Revenue.

As a prominent media outlet targeting millennials on social media, Demotivateur has also made significant progress in increasing its audience and advertising revenue on its website.

Essity and Viously Measure the Business Impact of VOL Campaigns.

The Demak’Up Bio brand (part of the Essity group) recently tested the granular post-test offering provided by the advertising agency, using the brand lift measurement solution from AudienceProject, a market research company based on technology.