Your success,
our mission

At Sparteo, our engineers, data scientists and R&D team create the best technologies for you and your business. No hassle, no middlemen, just our suite of solutions at your fingertips.

Sparteo

Benjamin Tolman

Chief Executive Officer

Sparteo

Thomas Pruvot

Chief Revenue Officer

Sparteo

Pierre Orlac'h

Chief Supply Officer

Sparteo

Germain Pavot

Chief Technology Officer

Sparteo

Alexandra Diez

Chief People Officer

Sparteo

Louis-Etienne Balleydier

Chief Legal Officer

Sparteo

Benjamin Cassigneul

Chief Finance Officer

Your day-to-day,
‍we get it

Pressure to increase your revenue.

Too many intermediaries in the AdTech ecosystem, and sometimes too little added value.

Difficulty consolidating data from your site in real-time (revenue included).

Evolving regulations that can impact your monetization capacity.

Drops in audience and revenue due to changes to platforms’ algorithms.

Not enough time to implement new business models.

It goes without saying that digitisation has transformed dozens of industries for the better, but this isn’t the case for the media industry, where digitisation has hindered rather than helped.

Sparteo is changing things

Boost your revenues and save on budget with our free solutions. We increase your advertising revenues by 30% on average after deployment.

We work hard to make supply chain optimization happen. By creating the shortest path between advertisers and publishers better distribute the value.

Make smart, data-driven choices. We are passionate about data, and what it can do, like helping you make effective, informed decisions to increase your revenue.

Develop new business models and grow revenue, thanks to our solutions: video, audio, display, CMP, Connected TV, etc.

We invest heavily
in people

At Sparteo, we invest heavily in our people. Our mission is ambitious and we need committed and uncompromising team members to help us achieve it. We provide the necessary resources to those who can help us reach our goals

A strong corporate
culture. At Sparteo:

We are hungry

We are passionate about improving the way we do things and we celebrate our craving to do more and better than yesterday (unlike David Goodenough).

  • We choose to be curious and to self-develop instead of staying in our comfort zone
  • We choose to go the extra mile instead of being satisfied with the average result
  • We question what “we are asked to do” instead of being an executor

We are obsessed with data

Data allows us to make effective decisions on what is best for us and for our clients.

  • Our decisions are based on data and not feelings
  • It is necessary to be in doubt without doubting everything : we do our own due diligence
  • We dive deep to find the cause instead of focusing on the tip of the iceberg

We aim for collective goals

Be committed and take ownership of your tasks and responsibilities to have Sparteo’s best interests at heart.

  • We take care of Sparteo as our own company instead of prioritising our individual goals
  • We help our colleagues instead of working and thinking by ourselves
  • We lead by example : “what we wish upon others, we wish upon ourselves”
  • We are open to other ideas instead of letting our ego take over

We trade off

We reach efficiency following Pareto principle to get quick results (80% of our results with 20% of effort).

  • When facing an issue, check if the solution already exists instead of reinventing the wheel
  • We make things simple, not simpler
  • We are opportunistic and we look for quick results
  • We deliver without letting our work become a legacy

We are problem solvers

Today we identify and prioritise the right problems so our time is focused on critical matters. Tomorrow we will work on the improvements that are needed to be efficient.

  • We breakdown the problem from the root instead of just describing it
  • We find solutions instead of focusing on the problems
  • We know when to take a step back instead of dwelling on our frustration
  • We focus on what is important instead of wanting to do everything
  • When we have an idea, we take ownership of it from start to end : stop “we should”, do it

We say what we do

And we do what we say. At Sparteo we speak openly about expectations, mistakes, setbacks and other metrics. To be on top of our A game, we cannot be scared of being controversial with each other.

  • We are honest about our challenges and difficulties instead of over-promising
  • We share information with others, and we document clearly
  • Our communication is organised and clear instead of being confusing and unstructured
  • We will break patterns instead of looking for consensus

Cutting edge AdTech solutions
‍for publishers

Contact us