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Sparteo Privacy Policy

Last updated: January 19, 2026

1. What is the purpose of this Policy?

The purpose of this privacy policy (the “Policy”) is to inform you, as a user, about how Sparteo and its group companies collect, process, and protect your personal data.

“Personal data” (“Data”) includes any information relating to an identified or identifiable natural person. It does not include data where the identity has been removed (anonymous data).

Sparteo is committed to respecting data protection principles by design (Privacy by Design) and by default (Privacy by Default). Sparteo also participates in the IAB Europe Transparency & Consent Framework.

Finally, Sparteo provides a Consent Management Platform (CMP) under IAB identification number 388 and acts as a Vendor under IAB identification number 1028. Purposes related to digital advertising are governed by the TCF framework and require either your consent or rely on our legitimate interest, as detailed in Section 15, "How cookies are used," of this Policy.

References in this Policy to:

  • "you" or "your" refer to the individuals whose Data is processed by Sparteo.
  • "Sparteo", "we", "us" or "our" refer to Sparteo, a French société par actions simplifiée (simplified joint-stock company) registered with the Lille Trade and Companies Register under number 824 623 003, with its registered office at 96 rue du Pont Rompu, 59200 Tourcoing, and its group companies. This also includes: ACTIRISE (RCS Lille Métropole 894 560 747); ATOMIOS (RCS Lille Métropole 910 991 439); BABABAM (VOXEUS) (RCS Lille Métropole 824 623 003); MEETSCALE (RCS Lille Métropole 937 860 724); VIOUSLY (RCS Lille Métropole 814 851 192).

We strongly recommend that you read this Policy in conjunction with any other specific documents we may provide when processing your Data, so that you are fully aware of how and why we use your Data. This Policy is published on our website (www.sparteo.com) and is regularly updated. We encourage you to check this page frequently for the latest changes.

For any questions regarding this Policy or the processing of your Data, please contact our DPO at: dpo@sparteo.com

2. What is the scope of this Policy?

This Policy applies to Sparteo's processing of your Data in connection with the following:

  • Customer and Supplier Services: The provision of products and services by Sparteo to its current and potential customers, as well as the provision of products and services to Sparteo by suppliers or service providers.
  • Use in connection with Digital Properties: Data processing by Sparteo in connection with the use of various websites, applications, or other content or service delivery mechanisms where digital advertisements and/or content are displayed and where information and Data may be collected and used ("Digital Properties"). This includes any personal data that visitors may provide while using these Digital Properties, such as when signing up for newsletters or using contact forms.
  • Use of Sparteo electronic portals and platforms: Data processing by Sparteo in connection with the provision of services via our platforms (e.g., CMP), including services related to digital advertising.
  • Recruitment Activities: The provision of Data by a candidate or a natural person (whether by the candidate themselves or by a third party such as a recruitment agency) for a position at Sparteo.

3. Who is the Data Controller?

A data controller is a person or organization that, alone or jointly, determines the purposes for which and the means by which Data is or will be processed.

Unless we state otherwise, Sparteo is the data controller for your Data.

4. How to file a complaint regarding our use of your Data?

If you have concerns regarding the exercise of your rights or a request for information, please contact our Data Protection Officer (DPO) at: dpo@sparteo.com.

We encourage you to contact us first, as we aim to resolve any concerns or complaints you may have regarding Sparteo’s processing of your Data quickly, effectively, and satisfactorily.

However, you also have the right to lodge a complaint with your local data protection authority (for example, the CNIL in France: 3 place de Fontenoy TSA 80715 75334 PARIS CEDEX 07, or online at www.cnil.fr/en/plaintes).

5. How do we collect your Data?

We use different methods to collect Data about you, including through the following channels:

  • Direct interactions: You provide us with your Data during your direct interactions with us. This may include data you provide by filling out forms on our Digital Properties, via our electronic portals and platforms, by corresponding with us by email or mail, or by speaking with us in person or by telephone.
  • Indirect interactions: We may receive Data about you from third parties when:
    • We provide our services to our customers or other parties send us your Data to enable the provision of those services.
    • You provide your Data to a third party, including our suppliers, for the purpose of sharing it with us.
  • Automated technologies or interactions: We collect technical and usage data about your equipment and behaviors (e.g., browsing actions and patterns), including browsing data on the websites of publishers using Sparteo solutions. We collect this Data using cookies, server logs, and other similar technologies.

6. What Data is processed?

We collect, use, store, and transfer different types of Data about you, grouped into the following categories:

6.1. IDENTIFICATION AND CONTACT DATA


This data allows a person to be directly identified or contacted.

  • Identity Data: Last name, first names, date of birth, gender, passport number or other official identity number, photographs.
  • Contact Data: Billing address, delivery address, email address (personal and professional), telephone number (personal and professional), professional addresses.

6.2. FINANCIAL AND PROFESSIONAL DATA

  • Financial Data: Bank account number, details of payments made and received.
  • Professional Information: Job title, professional email address, professional telephone number, and professional addresses.

6.3. USAGE AND BEHAVIORAL DATA

  • Service Data: Details of services you have purchased from us or that we have purchased from you.
  • Usage Data: Information about your use of our website, portals, and electronic platforms.
  • Navigation and Interaction Data: Your online activity, such as the websites and applications you use, the content you search for on that service, your time spent on the service, or your interactions with content or advertisements.
  • TCF Advertising Data: Contextual data, interaction data with advertising and content, aggregated usage data, cookies, local identifiers.

6.4. TECHNICAL AND LOCATION DATA

  • Technical Data: Your IP address, domain names of the devices used, connection data, browser type and version, operating system, and platform.
  • Device Characteristics: Technical characteristics of the device you are using, which are not unique to your identity.
  • Non-precise Location Data: An approximation of your geographic position, expressed as an area with a radius of at least 500 meters.

6.5. PROFILE AND PREFERENCE DATA

  • Marketing and Communication Data: Information on the receipt and reading of marketing communications from us.
  • Profile Data: Information about you provided by you on our electronic portals and platforms.
  • User Profiles: Certain characteristics may be inferred or modeled based on your past online activity.

6.6. RECRUITMENT DATA

  • Application Data: CV, cover letters, assessment results, professional references.

6.7. PRIVACY CHOICE DATA

  • Privacy Choices: User signals transmitted by a CMP, including information relating to transparency, consent, and/or objection.

IMPORTANT: Sparteo does not collect sensitive Data, such as race or ethnic origin, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, health information, or genetic and biometric data.

7. What are the purposes and legal bases for data processing?

A. In relation to our services

‍Payment management and debt collection
  • Objective: To manage payments, fees, and charges, and to collect and recover money owed to us.
  • Data Types: Identity Data, Contact Data, Financial Data, Professional Information.
  • Lawful Basis: Performance of a contract.
Provision of services
  • Objective: To provide services to customers and services to visitors.
  • Data Types: Identity Data, Contact Data, Service Data, Profile Data, Usage Data, Technical Data, Professional Information.
  • Lawful Basis: Performance of a contract.
Business management and protection
  • Objective: To manage and protect our business, including improving data security.
  • Data Types: Identity Data, Contact Data, Profile Data, Technical Data, Marketing and Communications Data, Professional Information.
  • Lawful Basis: Legitimate Interest.


Justification for Legitimate Interest (Business Management & Protection):

  • Interest Pursued: Ensuring the security, integrity, and availability of our information systems, client data, and assets, while ensuring regulatory compliance.
  • Legitimacy: Essential protection of company assets against internal/external threats; maintaining business continuity; compliance with GDPR security obligations.
  • Necessity: Implementation of technical/organizational measures (encryption, access management); log collection for fraud/cyberattack detection; monitoring systems.
  • Balancing Test: Fundamental security essential for protecting users; proportionality through data minimization; collective benefit for employees and clients.
Marketing events
  • Purpose: To invite you to participate in marketing events and to manage your participation.
  • ‍Data Types: Identity data, contact details, profile data, technical data, marketing and communications data, professional information.
  • ‍Lawful Basis: Legitimate Interest.

Justification for Legitimate Interest (Marketing Events):

  • Interest Pursued: Promoting technology solutions, developing our professional network in the advertising ecosystem, and fostering exchange on sector innovations.
  • Legitimacy: Business development necessary for growth; sharing expertise in AdTech; positioning as an innovative player.
  • Necessity: Logistics management (invitations, registrations); personalization based on professional profiles; measuring event effectiveness.
  • Balancing Test: Professional relevance (targeted by job activity); added value through innovation sharing; easy opt-out and reasonable frequency.

Justification for Legitimate Interest (B2B Marketing):

  • Interest Pursued: Identifying/promoting relevant tech services for sector professionals; developing long-term commercial relations.
  • Legitimacy: Legitimate B2B prospecting; informing on privacy-respecting innovations; educating the market on new AdTech solutions.
  • Necessity: Segmentation based on business needs; personalizing messages; measuring engagement for relevance.

Balancing Test: Professional targeting; informative content; simple one-click opt-out; controlled frequency to avoid over-solicitation.

Feedback collection
  • Purpose: Requesting feedback on our services and managing responses.
  • Data type: Identity, Contact, Profile, Marketing & Comm, Professional Information
  • Legal basis: Legitimate Interest

‍Justification for Legitimate Interest (Feedback):

  • Interest Pursued: Gathering client feedback to continuously improve services and guide R&D.
  • Legitimacy: Improving client satisfaction; innovation guided by real market needs; optimizing user experience.
  • Necessity: Qualitative analysis of feedback; quantifying satisfaction (NPS/CSAT scores); prioritizing development based on client impact.
  • Balancing Test: Mutual benefit (direct service improvement); voluntary participation; possibility of statistical anonymization; transparent purpose.

B. In relation to suppliers and services providers

Conflict of Interest Checks
  • Objective: To check for potential conflicts of interest when appointing you as a supplier.
  • Data Types: Identity Data, Contact Details.
  • Lawful Basis: Legal obligation.
New Supplier Onboarding
  • Objective: To onboard you as a new supplier, including performing background checks.
  • Data Types: Identity Data, Contact Details, Financial Data, Professional Information.
  • Lawful Basis: Performance of a contract.
Supplier Payment Management
  • Objective: To manage payments, fees, and charges.
  • Data Types: Identity Data, Contact Details, Financial Data, Professional Information.
  • Lawful Basis: Performance of a contract.
Access to Systems and Offices
  • Objective: To manage and protect our business when you access our systems or offices.
  • Data Types: Identity Data, Contact Details, Profile Data, Technical Data, Professional Information.
  • Lawful Basis: Legitimate Interest.

Where based on legitimate interest, the justification for this purpose is as follows:

  • ‍Interest pursued:
    • ‍To ensure the security of our IT systems, client data, and premises when accessed by external contractors, while maintaining operational continuity.
  • ‍Legitimacy of the interest:‍
    • Protection of the integrity and confidentiality of client data.
    • Securing our intellectual property and trade secrets.
    • Compliance with our security obligations toward our clients.
    • Prevention of cyberattack risks and data breaches.
  • ‍Necessity of the processing:‍
    • Access management and authentication based on business needs.
    • Traceability of actions for security and audit purposes.
    • Monitoring of activities on critical systems.
    • Badge management and physical access control.

Balancing Test:

  • Collective security: Protection of all stakeholders.
  • Technical data: Limitation to logs and necessary access data.
  • Proportionality: Monitoring tailored to the criticality level of the systems.
  • Transparency: Prior notification regarding security measures.

C. In relation to the use of our digital properties
‍

We will only invoke legitimate interest in cases permitted by applicable regulations and the current TCF framework.

C.1 ADVERTISING PURPOSES (IAB TCF FRAMEWORK)
‍

The following activities are specifically governed by the IAB Europe Transparency & Consent Framework:

Storage and access of information on a device – TCF Purpose 1
  • Purpose: To store and/or access information on a device (such as cookies and local identifiers).
  • Data Types: Technical Data, TCF Advertising Data (cookies, local identifiers), Device Characteristics.
  • Lawful Basis: Consent.
Use limited data to select advertising – TCF Purpose 2
  • Purpose: To use limited data to select advertising without creating user profiles.
  • Data Types: Technical Data, TCF Advertising Data (contextual data), Non-precise Location Data.
  • Lawful Basis: Legitimate Interest.

The justification of our legitimate interest for this purpose is based on the following:

  • ‍Interest pursued:
    • ‍To enable the display of contextual and relevant advertisements without creating user profiles, thereby preserving the business model of our publishing clients.
  • ‍Legitimacy of the interest:‍
    • Funding of free digital content accessible to users
    • Support for the French and European editorial ecosystem
    • Privacy-respecting alternative to behavioral advertising
    • Maintaining the diversity of free digital content
  • ‍Necessity of the processing:‍
    • Contextual selection based solely on the content viewed
    • Use of strictly limited data (device type, approximate location)
    • No creation of persistent user profiles
    • Algorithms preserving user anonymity
Balancing Test:
  • User Benefits: Free access to high-quality content
  • Minimal Impact: No profiling, contextual data only
  • Transparency: Clear information regarding selection mechanisms
  • Control: Ability to object via our management tools
Create profiles for personalised advertising – TCF Purpose 3
  • Objective: To create profiles for personalised advertising
  • Data Types: Browsing and Interaction Data, Technical Data, TCF Advertising Data (advertising profiles)
  • Lawful Basis: Consent
Use profiles to select personalised advertising – TCF Purpose 4
  • Objective: To use profiles to select personalised advertising
  • Data Types: User profiles, TCF Advertising Data, Browsing and Interaction Data
  • Lawful Basis: Consent
Create profiles to personalise content – TCF Purpose 5
  • Objective: To create profiles to personalise content
  • Data Types: Browsing and Interaction Data, TCF Advertising Data, Technical Data
  • Lawful Basis: Consent
Use profiles to select personalised content – TCF Purpose 6
  • Objective: To use profiles to select personalised content
  • Data Types: User profiles, TCF Advertising Data, Browsing and Interaction Data
  • Lawful Basis: Consent
Measure advertising performance – TCF Purpose 7
  • Objective: To measure the performance of advertisements
  • Data Types: TCF Advertising Data, Browsing and Interaction Data, Technical Data
  • Lawful Basis: Legitimate Interest
Measure content performance – TCF Purpose 8
  • Objective: To measure the performance of content
  • Data Types: TCF Advertising Data, Browsing and Interaction Data, Usage Data
  • Lawful Basis: Legitimate Interest
Understand audiences through statistics or market research – TCF Purpose 9
  • Objective: To understand audiences through statistics
  • Data Types: TCF Advertising Data, Browsing and Interaction Data, Technical Data
  • Lawful Basis: Legitimate Interest
Develop and improve services – TCF Purpose 10
  • Objective: To develop and improve our services
  • Data Types: Usage Data, Technical Data, TCF Advertising Data
  • Lawful Basis: Legitimate Interest
Use limited data to select content – TCF Purpose 11
  • Objective: To select content without creating profiles
  • Data Types: Technical Data, TCF Advertising Data, Non-precise location data
  • Lawful Basis: Legitimate Interest

Our reliance on legitimate interest for Purposes 7-11 – Measurement and Service Improvement – is based on the following:

  • ‍Interest pursued:
    • ‍Optimizing the effectiveness of our advertising ecosystem, enhancing user experience, and developing innovative, privacy-respecting technologies.‍
  • Legitimacy of the interest:‍
    • Continuous improvement of our advertising technologies
    • Innovation through Privacy by Design
    • Optimizing the experience for all users
    • Development of the European advertising ecosystemNecessity of the processing:
  • Necessity of the processing:‍
    • Statistical and aggregated measurements for optimization
    • Technical analysis for performance enhancement
    • R&D for the development of new features
    • Monitoring of service quality and security

Balancing Test:

  • Aggregated data: No impact on individual privacy
  • Positive innovation: Development of more privacy-focused technologies
  • Collective benefit: Enhancement of the ecosystem for all stakeholders
  • Limited duration: Data retention limited to a maximum of 365 days
C.2 SPECIAL PURPOSES (IAB TCF FRAMEWORK)
‍
Ensure security, prevent and detect fraud, and debug – TCF Special Purpose 1
  • Objective: To ensure security, prevent and detect fraud, and fix errors
  • Data Types: Technical Data, Device Characteristics, Browsing and Interaction Data
  • Lawful Basis: Legitimate Interest
Deliver and present advertising and content – TCF Special Purpose 2
  • Objective: To deliver and present advertisements and content
  • Data Types: Technical Data, TCF Advertising Data
  • Lawful Basis: Legitimate Interest
Save and communicate privacy choices – TCF Special Purpose 3
  • Objective: To save and communicate privacy choices
  • Data Types: Privacy Choices, Technical Data
  • Lawful Basis: Legitimate Interest

The justification of our legitimate interest for Special Purposes 1 to 3 is based on the following:

  • ‍Interest pursued:
    • ‍To ensure security, technical delivery, and the management of privacy choices within our advertising ecosystem.
  • ‍Legitimacy of the interest:‍
    • Fundamental system security and fraud prevention
    • Essential technical functioning of advertising delivery
    • Respect for and enforcement of fundamental data protection rights
  • ‍Necessity of the processing:‍
    • Detection and prevention of fraudulent activities
    • Technical delivery of advertisements and rendering optimization
    • Storage and application of privacy choices

Balancing Test:

  • Collective security: Protection of the entire ecosystem
  • Core functionality: Necessary for the expected service
  • Protection of rights: Direct respect for user choices
  • Technical data: Processing limited to system information

C.3 OTHER WEBSITE-RELATED PURPOSES
‍

Website Protection and Management
  • Objective: To manage and protect our business and our website.
  • Data Types: Contact details, identity data, technical data, usage data.
  • Lawful Basis: Legitimate Interest.

The justification of our legitimate interest for this purpose is based on the following:

  • ‍Interest pursued:
    • ‍To ensure the security, availability, and performance of our corporate website for all visitors.‍
  • Legitimacy of the interest:‍
    • IT security and protection against cyberattacks.
    • Continuous service availability for all users.
    • Optimization of technical performance.
    • Protection of our intellectual property.
  • ‍Necessity of the processing:‍
    • Security monitoring and intrusion detection.
    • Performance analysis for technical optimization.
    • Error management and preventive maintenance.
    • Backup and business continuity.

Balancing Test:

  • Expected service: Website availability and security.
  • Technical data: Performance logs and metrics only.
  • User benefit: Optimized browsing experience.
  • Limited purpose: Strictly technical and operational.

Provision of Relevant Content

  • Objective: To provide relevant content on the website and measure its effectiveness.
  • Data Types: Contact details, identity data, technical data, usage data.
  • Lawful Basis: Legitimate Interest.

The justification of our legitimate interest for this purpose is based on the following:

  • ‍Interest pursued:
    • ‍To optimize the presentation and relevance of our website content to enhance the experience of professional visitors.
  • ‍Legitimacy of the interest:‍
    • Improving user experience on our corporate website.
    • Optimized presentation of our solutions based on industry-specific needs.
    • Effective communication regarding our innovations.
    • Facilitating the discovery of our services.Necessity of the processing:
  • ‍Necessity of the processing:‍
    • Analysis of browsing patterns for UX optimization.
    • Contextual personalization of the content presented.
    • Measuring content effectiveness for continuous improvement.
    • Optimization of information architecture.

Balancing Test:

  • Enhanced Experience: More intuitive navigation and relevant content.
  • Browsing Data: Information limited to web journeys.
  • Added Value: Facilitated access to the information sought.
  • Contextual: Adaptation based on the sections visited.
B2B Data Analytics
  • Objective: To use data analytics to improve our website and services.
  • Data Types: Technical data, usage data.
  • Lawful Basis: Legitimate Interest.

The justification of our legitimate interest for this purpose is based on the following:

  • ‍Interest pursued:
    • ‍To understand the use of our website and services in order to continuously improve them and guide our product strategy.‍
  • ‍Legitimacy of the interest:‍
    • Continuous improvement of our digital services.
    • Innovation driven by actual usage.
    • Optimization of the user experience (UX).
    • Development of useful features.
  • ‍Necessity of the processing:‍
    • Statistical analysis of usage and browsing behavior.
    • Identification of friction points within the user experience.
    • Performance measurement of content and features.
    • Usage segmentation for targeted improvement.

Balancing Test:

  • Service Improvement: Direct benefit for future users.
  • Aggregated Data: Privacy-respecting statistical analysis.
  • Positive Innovation: Development of better features.
  • Transparent Purpose: Improvement objective clearly communicated.
Management of Provided Information
  • Purpose: To manage and use the information you provide to us (e.g., via the "Contact Us" form).
  • Data Types: Contact details, identity data.
  • Lawful Basis: Consent.

D. In relation to recruitment activities


Application Receipt and Assessment
  • Objective: To receive, evaluate, and process applications for positions at Sparteo.
  • Data Types: Identity data, contact details, application data (CVs, cover letters).
  • Lawful Basis: Performance of a contract (pre-contractual measures).
Selection and Interview Process
  • Objective: To organize and conduct interviews, tests, and assessments as part of the recruitment process.
  • Data Types: Identity data, contact details, professional information, application data.
  • Lawful Basis: Performance of a contract (pre-contractual measures).
Reference and Background Checks
  • Objective: To verify professional references and perform background checks where necessary.
  • Data Types: Identity data, contact details, professional information, application data.
  • Lawful Basis: Performance of a contract (pre-contractual measures).
Talent Pool Management
  • Objective: To build and maintain a database of potential candidates for future career opportunities.
  • Data Types: Identity data, contact details, professional information, application data.
  • Lawful Basis: Consent.
Candidate Communication
  • Objective: To communicate with candidates throughout the recruitment process and provide updates on their application status.
  • Data Types: Identity data, contact details, application data.
  • Lawful Basis: Performance of a contract (pre-contractual measures).

8. In which cases can you object to data processing based on legitimate interest?

  • Your Right to Object: You have the right to object at any time to processing based on legitimate interest by contacting our DPO: dpo@sparteo.com.
  • Individual Assessment: We will examine your particular situation and cease processing unless we can demonstrate compelling legitimate grounds that override your interests, rights, and freedoms.
  • Management Tools: You can also manage your preferences directly via our CMP and our cookie management page: https://cookie.sparteo.com/
  • Processing Time: We will respond to your objection request within a maximum of one month.

9. What are the uses of digital properties and aggregated data?

We may collect, use, and share aggregated data such as statistical or demographic data for any purpose. Aggregated data is not considered Personal Data as it does not directly or indirectly reveal your identity.

Digital Properties may include links to third-party websites. We do not control these third-party websites and are not responsible for their Data processing.

10. To whom is your Data disclosed?

We may need to share your Data with the following entities:

  • Sparteo Group entities: To ensure the efficient operation of our business.
  • Authorities and official bodies: When we have a legal obligation to disclose them to an authorized third party.
  • Professional advisors: Our lawyers, bankers, auditors, accountants, and insurers.
  • Technical service providers: Including subcontractors and IT services (e.g., Matomo).
  • External auditors: For independent verifications within the framework of our accreditations.

Your data may also be shared in the event of a sale, transfer, acquisition, or merger of companies.

11. What are the international data transfers?

Sparteo performs most processing within the European Union territory. For certain specific services, data may be communicated to clients and/or subcontractors based outside the EU, with appropriate safeguards in accordance with current regulations.

12. What are our security measures?

We implement appropriate technical and organizational measures to ensure a level of security adapted to the risks:

  • Data Security: Encryption, anonymization, restricted access.
  • Secure Storage and Hosting: Infrastructures compliant with GDPR.
  • Logging and Traceability: Tracking of consents and logs.
  • Standards Compliance: Adherence to IAB Europe TCF v2.2.
  • Incident Management: Detection and notification procedures.

13. How long do we keep the Data?

We only keep your data for as long as necessary to achieve the objectives for which we collected it. The retention period for cookies is limited to 365 days. We may anonymize your data for research or statistical purposes.

Under the IAB TCF framework, data retention is limited to a maximum of 365 days. Data may be deleted earlier if you withdraw your consent or exercise your right to object.

14. What are your rights?

Data subjects have the right to exercise the following rights with Sparteo at any time, subject to meeting the conditions:

  • Right of Access: To receive communication of personal data processed based on consent, legal obligation, contract performance, or legitimate interest.
  • Right to Rectification: To update or correct personal data.
  • Right to Withdraw Consent: To withdraw consent at any time where processing is based on consent.
  • Right to Object: To request that personal data no longer be processed. (Note: Not applicable to processing required by a legal obligation with compelling legitimate grounds).
  • Right to Erasure (Right to be Forgotten): To request the deletion of Data, subject to legal retention periods.
  • Right to Restriction of Processing: To request the suspension of Data processing during a rectification, erasure, or objection request.
  • Right to Portability: To retrieve your Data for your own use (only applicable if processing is based on consent or contract).

All requests should be addressed to the Sparteo DPO (dpo@sparteo.com) and must be accompanied by proof of identity if the request does not directly identify you. Sparteo undertakes to respond as soon as possible and within legal deadlines.

15. How are cookies used?

15.1 Table of cookies used

IDENTIFIER

TYPE

DURATION

DOMAINS

REFRESH

TCF PURPOSES

LEGAL BASIS

DEFINITION

bricks_uuid

cookie

365 days

*.bricks-co.com

Yes

1, 3, 4, 5, 6, 7, 8, 9, 10

Consent (1,3,4,5,6) + Legit. Interest (7,8,9,10)

Unique user identifier

uids_ *

cookie

365 days

*.bricks-co.com, *.sparteo.com

Yes

1, 3, 4, 5, 6, 7, 8, 9, 10

Consent (1,3,4,5,6) + Legit. Interest (7,8,9,10)

Various user identifiers

sync_expire

cookie

365 days

*.bricks-co.com, *.sparteo.com

Yes

1, 3, 4, 5, 6, 7, 8, 9, 10

Consent (1,3,4,5,6) + Legit. Interest (7,8,9,10)

Cookie synchronization

fastCMP-addtlConsent

cookie

365 days

*

No

[SP3]

Legitimate Interest

Google additional consent

fastCMP-customConsent

cookie

365 days

*

No

[SP3]

Legitimate Interest

Custom consent settings

fastCMP-tcString

cookie

365 days

*

No

[SP3]

Legitimate Interest

TCF consent string

Domain Uses Information

DomainUse
*.bricks-co.com
Ad serving
*.sparteo.comAd serving

Definitions:

  • Identifier: A key or object name designating the storage element.
  • Type: The storage or access mechanism used (e.g., cookie, web, app).
  • Max Duration: The retention period on a device in seconds.
  • Domains: Domains/sub-domains for which the cookie is valid. "*" denotes any domain.
  • Cookie Refresh: "Yes" means Sparteo renews this cookie; "No" means it is not refreshed on browser reload.
  • Purposes: Refers to the TCF purposes specified below.
  • Usage: The primary use (e.g., Ad serving).

TCF PURPOSE CORRESPONDENCE
‍

Main purposes:

  1. Store and/or access information on a device
  2. Use limited data to select advertising
  3. Create profiles for personalised advertising
  4. Use profiles to select personalised advertising
  5. Create profiles to personalise content
  6. Use profiles to select personalised content
  7. Measure advertising performance
  8. Measure content performance
  9. ‍Understand audiences through statistics
  10. Develop and improve services
  11. Use limited data to select content

Special purposes:

  1. Special Purpose 1: Ensure security, prevent and detect fraud, and fix errors
  2. Special Purpose 2: Deliver and present advertising and content
  3. Special Purpose 3: Save and communicate privacy choices

‍

15.2 Cookie management

You can manage cookies via your browser settings. We also offer the possibility to delete Sparteo cookies via our dedicated page: https://cookie.sparteo.com/

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