Privacy Policy
Sparteo and its subsidiaries
The purpose of the present document is to inform the User (as this term is defined below) of the various services of SPARTEO and the companies of which it is the parent company.
- SPARTEO a French company registered with the Lille Trade and Companies Register under number 824 623 003, whose registered office 96 rue du Pont Rompu 59200 Tourcoing.
SPARTEO provides a comprehensive and sustainable suite of data-driven advertising technologies powered by artificial intelligence.
- ACTIRISE registered with the Lille Trade and Companies Register under number 894 560 747, whose registered office 278 Chs Fernand Forest 59203 Tourcoing
ACTIRISE helps publishers understand their audiences and increase revenue through a platform for display monetization and business intelligence.
- ATOMIOS registered with the Lille Trade and Companies Register under number 910 991 439, whose registered office 278 Chs Fernand Forest 59200 Tourcoing
ATOMIOS edits FASTCMP who provides publishers with a highly performing CMP, specifically designed for their business.
- BABABAM (VOXEUS) registered with the Lille Trade and Companies Register under number 853 266 856, whose registered office 278 Chs Fernand Forest 59200 Tourcoing
VOXEUS’ mission is to democratize audio. As brands and media outlets invest in this new approach, Voxeus develops technology, content and services to support them.
- MEETSCALE registered with the Lille Trade and Companies Register under number 937860724, whose registered office 278 Chs Fernand Forest 59203 Tourcoing
MEETSCALE is an advanced SSP leveraging AI and infrastructure expertise to boost programmatic revenues for publishers and ad networks.
- VIOUSLY registered with the Lille Trade and Companies Register under number 814851192, whose registered office 278 Chs Fernand Forest 59203 Tourcoing
VIOUSLY create a high-quality video inventory and maximize monetisation. Reconcile customer experience, advertising performance and environmental impact.
(hereinafter for all " SPARTEO ")
Of the manner in which they Processes the User's personal data by the various Services available to browse on various “Digital Property” in which advertisements may be displayed by implementing Treatments that respect this Privacy Policy
For this purpose, these Privacy Policy:
- (i) is, where necessary, subject to acceptance by the User in the context of the User's order of Services (the processing of personal data being based in particular on consent and the legitimate interest),
- and (ii) are also published on the Site (www.sparteo.com/privacy-policy).
As such, included herein is a description of the User's rights concerning his or her personal data drawn from the provisions of Law n°78-17 of January 6, 1978 and EU Regulation 2016/679 of April 27, 2016 (RGPD) and other legal provisions in force (hereinafter the "Regulations in force") and the resulting protection.
This Privacy Policy explain the Personal Data that SPARTEO collects and the reasons for its collection, the way in which the Personal Data will be used, your rights as a data subject of our data processing operations,
For a proper understanding of the present, it is specified that:
- “CMP”: An on-line platform who centralises and manages transparency for, and consent and objections of the end user. The CMP act as an intermediary between a Publisher, an end user, and Vendors to provide transparency, help Vendors and Publishers establish Legal Bases for processing, acquire user consent as needed and manage user objections, and communicate Legal Basis, consent or and/or objection status to the ecosystem.
- “Cookie” A cookie is a text-only string of information that a website transfers to your computer's hard drive so that the website can remember you. Cookies can help a website to tailor content more quickly to your interests. Most major websites use cookies. Typically, a cookie contains the name of the domain from which the cookie originated; the "lifetime" of the cookie; and a value, which is a randomly. The CMP distinguishes between three types of cookies: essential, functional and analytical. Essential and functional cookies are necessary for the proper functioning of this website. It is not possible to refuse these cookies. Analytical cookies enable actions, for which your consent is required
- “Data Controller”: Refers to SPARTEO which carries out the processing of your Personal Data.
- “Device” means electronic equipment, such as a computer, tablet, phone, TV, watch, that is capable of accessing the internet, including any software run on the electronic equipment to connect to the internet, such as a browser or app.
- “Digital Property” means a website, app, or other content or service delivery mechanism where digital ads and/or content are displayed, or information is collected and/or used for any Purpose or Special Purpose.
- “Personal Data Breach”: Means a breach of security, resulting in the accidental or unlawful destruction, loss, alteration, unauthorized disclosure of or access to your Personal Data.
- “Personal Data”: Refers to any information relating to you and enabling you to be identified directly or indirectly.
- “Privacy and Personal Data Protection Policy” and “Policy”: means this Policy describing the measures taken for the processing, use and management of your Personal Data and your rights as a data subject.
- “Processing”: Refers to any operation or set of operations applied to your Personal Data.
- “Recipient”: Refers to the department or company that receives communication and can access your Personal Data
- “Services”: the services accessible via the CMP.
- “User”: any person who uses the CMP and/or the Services on with it allow to browse;
Other terms beginning with a capital letter but not defined above are defined in the body of the present document.
How does SPARTEO implement the protection of Personal Data?
SPARTEO is committed to considering the protection of your Personal Data and your privacy from the design of the services offered to you (Privacy by design). To ensure security and guarantee the respect and proper exercise of your rights, measures to ensure the protection of your Personal Data are implemented (Privacy by default).
SPARTEO participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. SPARTEO operates Consent Management Platform with the IAB identification number 388 and as a Vendor with the IAB identification number 1028.
What Personal Data is used by SPARTEO?
SPARTEO undertakes to collect only data that is strictly necessary for the performance of the services offered and which are mainly:
The operation implemented by SPARTEO for its clients and the optimization services implemented for the display of advertising on the sites and app published by the clients who entrust us with these operations.
The provision of no data is compulsory, SPARTEO always proposing an “all decline” button.
In the event that you are asked for optional data, SPARTEO will clearly inform you of the Personal Data required to perform the service.
The categories of data are:
- IP addresses
Your IP address is a number assigned by your Internet Service Provider to any Internet connection. It is not always specific to your device and is not always a stable identifier.
It is used to route information on the Internet and display online content (including ads) on your connected device.
- Device characteristics
Technical characteristics about the device you are using that are not unique to you, such as the language, the time zone or the operating system.
The Personal Data that is collected directly from you is only used for the purposes that brought to your attention below.
- Authentication-derived identifiers
Where an identifier is created on the basis of authentication data, such as contact details associated with online accounts you have created on websites or apps (e.g. e-mail address, phone number) or customer identifiers (e.g. identifier provided by your telecom operator), that identifier may be used to recognise you across websites, apps and devices when you are logged-in with the same contact details.
- Browsing and interaction data
Your online activity such as the websites you visit, apps you are using, the content you search for on this service, or your interactions with content or ads, such as the number of times you have seen a specific content or ad or whether you clicked on it.
- Non-precise location data
An approximation of your location, expressed as an area with a radius of at least 500 metres. Your approximate location can be deduced from e.g. the IP address of your connection.
- Users’ profiles
Certain characteristics (e.g. your possible interests, your purchase intentions, your consumer profile) may be inferred or modelled from your previous online activity (e.g. the content you viewed or the service you used, your time spent on various online content and services) or the information you have provided (e.g. your age, your occupation).
- Privacy choices
A Vendor may process users’ signals or part of it as defined by the Policies or Specifications sent by a CMP, usually on behalf of a Publisher, to Vendors that includes, amongst others, information about the transparency, consent, and/or objection status of a Vendor and/or Purpose, the opt-in status of a Special Feature, and Publisher restrictions.
What is the basis for the legitimacy of our treatments?
SPARTEO relies on the two following legitimate bases for processing Personal Data consent and Legitimate interest, for the purpose listed below:
- Consent
With regard to the following purposes, the legal basis for the processing of the Personal Data of the user will be the consent of the latter, if he has given it when offered prior to accessing the services in which advertisements will be displayed and for those different purpose:
- Store and/or access information on a Device
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your Device to recognise it each time it connects to an app or to a website. This purpose will be used only in conjunction with another Purpose or comply with another legal basis. This purpose is intended to enable processing activities such as:
- Signal whether the condition for lawful storing and/or accessing information on a user’s device is met where this is required.
- Create profiles for personalised advertising
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities
This purpose is intended to enable processing activities such as:
- Associate data collected, including information about the content and the device, such as: device type and capabilities, user agent, URL, IP address with a new or existing ad profile based on user interests or personal aspect of the user
- Establish retargeting criteria
- Establish positive or negative targeting criteria
- Associate data obtained offline with an online user to create or edit a user profile for use in advertising, provided that a legal basis was established offline at the point of data collection
- Collecting data for deterministic cross-device mapping (e.g. if a user logs into an account on one device and then on another)
- Associate an identifier obtained by receiving and using automatically sent device characteristics, with a profile for use in advertising
Even if we obtain users' consent, we do not use their full IP but only the first 3 bytes.
- Use profiles to select personalised advertising
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
This purpose is intended to enable processing activities such as:
- Select ads based on a personalised ads profile
- Select an ad based on retargeting criteria
- Select an ad based on positive or negative targeting criteria tied to a profile
- Select dynamic creative based on an ad profile, or other historical information
- Create profiles to personalise content
We use this purpose to improve the user experience and provide complementary content that may be of interest to the user, but also, for example, to exclude content that has already been consumed.
This purpose is intended to enable processing activities such as:
- Associate data collected, including information about the content and the device, such as: device type and capabilities, user agent, URL, IP address with a new or existing content profile based on user interests or personal characteristics of the user
- Establish positive or negative targeting criteria
Even if we obtain users' consent, we do not use their full IP but only the first 3 bytes.
- Use profiles to select personalised content
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects, such as by adapting the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
This purpose is intended to enable processing activities such as:
- Select content based on a personalised content profile
- Use and manage the information you give us (ie: in “contact us”)for the following purposes :
- Managing the user’s registration to the website and applications;
- Sending information, news and personalized information;
- Replying to requests for exercising rights of access, modification, cancellation and objection, and to the user’s questions and complaints.
If the user withdraws their consent to such processing activities, such withdrawal will not affect the performance of the sales contract between the data subject and SPARTEO
- Legitimate interest
Our legitimate interest is globally to be able to ensure that our service remains safe, and to be able without infringing their interests to select advertising to measure advertising and content performance, develop and improve services by themselves with the use of limited data to select content.
All these actions are carried out with the aim of improving user satisfaction without an excessive impact on the rights and freedoms of the person concerned.
To this end, SPARTEO's interests have been weighed against those of the users for each type of legitimate interest described below, in order to ensure that SPARTEO's interests do not prevail over those of the users.
With regard to the following purposes, the legal basis for processing the user's Personal Data shall be the legitimate interest of SPARTEO:
- Use limited data
To Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
This purpose is intended to enable processing activities with non-precise geolocation data to select and deliver an ad such as:
- Selection and delivery of an ad based on real-time data (e.g. information about the page content, app type, non-precise geolocation data etc.)
- Real time data, as referenced above, may be used for positive or negative targeting e.g. to serve an ad adapted to the online context or prevent an ad from serving in an unsuitable (brand-unsafe) context
- Control the frequency of ads shown to a user
- Sequence the order in which ads are shown to a user
- With data from other data sources combine data obtained offline with data available in the moment, about the user, to select an ad Link different devices in order to select an ad
- Identify a device by receiving and using automatically sent device characteristics in order to select an ad in the moment
SPARTEO's action for this purpose based on legitimate interest does not excessively infringe the user's rights, as it does not use directly identifying data and does so solely to avoid repeating the same advertisement several times or placing an advertisement in relation to the content. The general idea is to ensure a basic service for advertisers by placing their ads in environments that match the content in relation to which it is displayed, and to protect the delivery of ads by avoiding environments unsuitable for their brands or illegal content.
- Measure advertising performance
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
This purpose is intended to enable processing activities such as:
- Measure how brand suitable or safe the content of the digital property where the ad was served was
- Measure the percentage of the ad that had the opportunity to be seen and for how long
- Measure how many users engaged with an ad, for how long and what was the nature of that engagement (click, tap, hover, scroll etc.)
- Determine how many unique users or devices an ad was served to
- Measure the time when users saw the ad
- Measure/ analyse the characteristics of the device the ad was served to (non-precise location, type of device, screen size, language of the device, operating system/browser, mobile carrier)
- Measure ad attribution, conversions, sales lift
- Report on an aggregate level
SPARTEO's use of legitimate interests for this purpose does not excessively infringe users' rights, as it is content, in the case of contextual advertising, without using any personal data, to count user interactions on the ads in order to be technically able to invoice advertisers and, to this end, to send them performance reports on their ads. Under no circumstances are these reports sent to advertisers on an individual level, but only with aggregated results.
- Measure content performance
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests.
Content refers to elements of the service (articles and videos) and not advertising as such.
For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
This purpose is intended to enable processing activities such as:
- Measure how many users engaged with content, for how long and what was the nature of that engagement (click, tap, hover, scroll etc.)
- Determine how many users or devices content was served to
- Measure the time when users saw content
- Measure/ analyse the characteristics of the device content was served to (non-precise location, type of device, screen size, language of the device, operating system/browser, mobile carrier,…)
- Measure user referrals
SPARTEO's action for this purpose based on legitimate interest does not excessively infringe the user's rights because it does not use directly identifying data and does so only to carry out general measurements without seeking to specifically identify a user and by only producing aggregated results.
- Understand audiences through statistics or combinations of data from different sources
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
This purpose is intended to enable processing activities without the use of geographic data such as:
- Provide aggregate reporting to publishers or their representatives about the unique reach of online services
- Create market research aggregate reporting (e.g. Syndicated data from JICs, Ad Audience certifications, etc.)
SPARTEO's action for this purpose, based on legitimate interest, does not excessively infringe the user's rights, as it uses this data to certify the audience performance of its services.
For this purpose, no personal data is used, except the IP address, which is anonymized at the time of collection. This measurement enables us to offer clients a measure of user engagement with their content, just like consolidated statistics on the sale of a magazine at international, national, local or even newsstand level, but never on an individual basis, as the data is always aggregated to provide an approach to the number of visitors with an acceptable margin of error.
- Develop and improve services
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
This purpose is intended to enable processing activities such as:
- Product improvement or new product development
- Creation of new models and algorithms through machine learning
By acting for this purpose based on legitimate interest, SPARTEO does not excessively infringe the user's rights, since it does so solely to carry out general measurements leading only to aggregated results, using for this purpose only the first bytes of the IP and therefore without collecting any element enabling the user to be identified.
- Use limited data to select content
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
This purpose is intended to enable processing activities such as:
- Selection and delivery of content based on real-time data (e.g. information about the page content or content embedded within the page, app type, non-precise geolocation data etc.)
- Real time data, as referenced above, may be used for positive or negative targeting e.g. to select content adapted to the online context or prevent an content from serving in an unsuitable (brand-unsafe) context
- Control the frequency of content shown to a user
- Sequence the order in which content are shown to a user
- Note: This purpose allows processing of non-precise geolocation data to select and deliver content.
By acting for this purpose based on legitimate interest, SPARTEO does not excessively infringe the user's rights because it does not use directly identifying data and does so solely to ensure the quality of the user experience by avoiding the same content being displayed several times, that the display is related to the content currently being viewed, that the content is in the user's language…
SPARTEO relies on the two following legitimate bases for processing Legitimate interest, for the purpose for two special purpose for which the user is not given choice by a CMP
- Ensure security, prevent and detect fraud, and fix errors
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
This purpose is intended to enable processing activities such as:
● Monitoring, preventing ex and post ante:
○ General Invalid Traffic Detection and Blocking
○ Sophisticated Invalid Traffic Detection and Blocking
● Automated Browsing, Dedicated Device
● Automated Browsing, Non-Dedicated Device
● Incentivized Human Activity
● Manipulated Human activity
● Falsified Measurement Events
● Domain Misrepresentation
● Hidden Ads
● Advertising Spam
● Process of identifying product errors - making products
work (not improving them)
● Ensuring operability of the system/platform
- Deliver and present advertising and content
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
This purpose is intended to enable processing activities such as:
● Receiving and responding to ad or content requests
● Delivering of ad-files or content files to an IP address
● Using information received automatically to deliver
compatible ads or content, such as:
○ User Agent type
○ Supported language
○ Connection type
○ Size and type of the ad or content requested
● Respond to a user’s interaction with ad or content by
sending the user to a landing page
● Logging that an ad was delivered, without recording any
personal data about the user
● Logging that content was delivered, without recording any
personal data about the user
- Save and communicate privacy choices
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
When you visit a website and are offered a choice between consenting to the use of profiles for personalised advertising or not consenting, the choice you make is saved and made available to advertising providers, so that advertising presented to you respects that choice.
This purpose is intended to enable processing activities such as:
- Verify information about the transparency, consent, and/or objection status of a Vendor and/or Purpose, the opt-in status of a Special Feature, and Publisher restrictions.
- Retrieve and/or pass on Signals in the technical formats required by the Specifications and in accordance with Policies, when available.
- Respect Signals communicated by a CMP or received from a Vendor who forwarded the Signal originating from a CMP in accordance with the Specifications and Policies, and act accordingly.
SPARTEO 's processing for this purpose, based on legitimate interest, does not disproportionately infringe the user's rights. The data processed consists of non-identifiable signals that represent the user's privacy preferences (such as consent or objection), and it is essential to ensure that these choices are respected by the relevant entities. The processing does not involve direct identification or profiling, and it merely ensures compliance with the user's preferences across services. Strong safeguards, including encryption and compliance monitoring, protect the data, and users can easily manage and delete their choices.
- Contracts
To keep our contracts and agreements with you we need certain personal data to provide our services and cannot provide them without this personal data.
- Legal obligations
In some cases, we have a legal responsibility to collect and store your personal data
Personal Data of Minors
Some services may be used by minors under the age of fifteen. In this case, minors must obtain the consent of their parents or legal representatives.
To whom may your Personal Data be communicated?
Your data may be transmitted:
- To internal SPARTEO departments: the departments in charge of executing the subscribed services, in particular Customer Service, Sales Administration, etc.
- To external service providers to SPARTEO: technical service providers, including subcontractors;
Can your Personal Data be transferred outside the European Union?
SPARTEO carries out all the processing of your Personal Data on the territory of the European Union (EU).
However, for certain specific services, SPARTEO may use subcontractors established outside the EU. Certain Personal Data may then be communicated to them for the strict needs of their missions. In this case, in accordance with the regulations in force, SPARTEO uses services that are provided by organizations based in countries that benefit from an adequacy decision or requires its subcontractors to provide the guarantees necessary for the supervision and security of these transfers, in particular by signing the European Commission's standard contractual clauses.
How long does SPARTEO keep your Personal Data?
The length of time your Personal Data is retained depends nature of the cookies and it is specified where cookies can be set. In all cases, the maximum duration of a cookie is 365 days.
In all is activities SPARTEO undertakes not to retain your Personal Data beyond the period necessary for the provision of the service, and therefore for your use of the service, plus the retention period imposed by the applicable rules on legal prescription.
Are your Personal Data protected?
SPARTEO undertakes to take all measures to ensure the security and confidentiality of Personal Data and in particular to prevent them from being damaged, deleted or accessed by unauthorised third parties.
Furthermore, in the event of a security incident affecting your Personal Data (destruction, loss, alteration or disclosure), SPARTEO undertakes to comply with the obligation to notify violations of Personal Data, particularly to the CNIL.
What are your rights regarding your Personal Data?
You may at any time exercise the rights provided for by the applicable regulations in force with regard to personal data, provided that you meet the conditions:
- Right of access: you may have access to your Personal Data processed by SPARTEO;
- Right of rectification: you may update your Personal Data or have your Personal Data processed by SPARTEO rectified;
- Right to object, in particular to receiving commercial communications: you may express your wish to no longer receive commercial communications from SPARTEO or request that your Personal Data no longer be processed;
- Right of deletion: you may request the deletion of your Personal Data;
- Right to limitation: you may request the suspension of the processing of your Personal Data;
- Right to portability: you can ask SPARTEO to recover your Personal Data in order to dispose of it.
When subscribing to a service or collecting your Personal Data, you are given the address (postal and/or electronic) to which to send your request to exercise your rights.
All requests must be accompanied by proof of identity. SPARTEO undertakes to respond to your requests to exercise your rights as soon as possible and in any event within the legal time limits.
Our website and services use cookies to enhance your browsing experience and to gather data for analysis. Below is a list of cookies that we use, along with their purposes:
Domain Uses Information
Definitions :
- identifier: A key or object name, depending on type, for the storage item.
- type: What type of storage or access mechanism is used. 'cookie', 'web', ‘app’.
- maxAgeSeconds: The number, in seconds, of the duration for storage on a device.
- domains: The domains or subdomains for which the cookie is valid and can be used.“*” = any domain (ex. first party cookie). “*.vendor.com” means multiple subdomains may exist.
- cookieRefresh: True indicates that Sparteore refreshes this cookie. False indicates that Sparteo does not refresh the cookie any time the browser reloads.
- domain: The specific domain or subdomain where the cookies are used for particular services.“*” = any domain (ex. first party cookie). “*.domain.com” means multiple subdomains may exist/.
- use: The primary use or purpose of the cookies on the specified domain, such as "Ad serving" for delivering advertisements.
Purposes definitions:
1 - Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
3 - Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
4 - Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
5 - Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
6 - Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests
7 - Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns
8 - Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
9 - Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
10 - Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
How to Manage Cookies You can control and manage cookies in various ways, and choices are provided to you by a Consent Management platform displayed at the start of your browsing.
Browser Controls Most browsers allow you to view, manage, delete, and block cookies for a website. You can usually find these settings in the 'options' or 'preferences' menu of your browser.
Disabling Cookies To opt out of cookies, you can change your browser settings to refuse cookies or to notify you when cookies are being sent. Please consult your browser's documentation for instructions on how to do this.
Cookie Deletion We offer the option to delete Sparteo cookies through a dedicated page. By visiting this page, you can manage and delete cookies set by our website.
Who to contact?
You can contact the SPARTEO data protection officer at: dpo@ sparteo.com
Modification of this policy
Updates to this Privacy Policy will be posted on the SPARTEO website at: www.sparteo.com/privacy-policy
