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October 4, 2023

Viously and its partner CIV, committed to reducing the carbon footprint of video advertising.

Founded in 2017, the video start-up has been using “green” equipment in data centers and servers since its inception. These environmentally friendly facilities are hosted in the Hauts-de-France region and provided by their partner CIV, specialized in alternative hosting solutions and eco-responsible IT services.

“Digital technology is responsible for at least 4% of global greenhouse gas emissions, with video alone accounting for 25% of this amount (equivalent to 1% of total emissions). It is necessary to question our actions and act at our level, especially as a provider of video players and advertising networks. We are also delighted with the performance of CIV’s solutions,” commented Loïc Dussart, co-founder of Viously.

This collaboration allows Viously to take concrete action on two levels: 1) reducing greenhouse gas emissions, and 2) offsetting them.

1 — Reducing carbon impact

For the past 10 years, CIV, the company Viously partners with, has been actively engaged in ecological initiatives and supports eco-responsible projects. It is recognized for its carbon offset actions and has recently been labeled as “Low Carbon” by the Ministry of Ecological Transition.

This year, CIV also obtained the ISO50001 certification for developing innovative, controlled, and measured infrastructures. These infrastructures incorporate methods such as “water cooling,” “dynamic pressure,” “Ice Cube,” and “renewable energy,” including self-consumption enabled by the deployment of photovoltaic panels. These measures significantly reduce carbon emissions from IT equipment, particularly data centers and servers, which are major contributors to carbon impact in the digital advertising industry.

2 — Offsetting residual emissions through environmental and social actions

Although reduced, the emissions produced are also offset through concrete actions such as reforestation and energy reuse. In the case of Viously, the energy generated by their servers is notably reused to power and heat an industrial park in the suburb of Valenciennes (Anzin), and soon in Sainghin-en-Mélantois. “We are thrilled about our partnership with Viously and the consideration given to environmental and social issues, as well as the recognition of our solutions by professionals in the digital advertising industry. With the involvement of both management and technical teams from the beginning, our two companies have quickly come together to implement and ensure the success of this project,” concluded Jérémy Cousin, President of CIV.