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November 8, 2023

Viously reduces its carbon footprint and paves the way for a greener online video

On average, we see at least a 25% reduction in CO2 emissions per new visit when comparing the Viously network with the TOP 100 ACPM* (August 2023 data) using video technology.

*”L’Alliance pour les Chiffres de la Presse et des Médias” (ACPM) — The Alliance for Press and Media Figures is a French professional association whose role is to certify the circulation, distribution, and enumeration of newspapers, periodicals, and any other advertising media.

The Viously Technology: lightweight, fast, and eco-friendly

Our success in reducing CO2 emissions largely stems from our commitment to optimize our video technology for the web environment. Our video player is designed to be the lightest and fastest on the market. The lightweight nature of our video player enables more efficient data transmission, thereby reducing the amount of energy required to stream a video. Additionally, the speed of our player ensures that videos load quickly, further reducing the energy consumption of the user’s device.

💡When a website successfully passes the Core Web Vitals assessment, research has shown that users are 24% less likely to abandon the page loading.

This responsible approach also relies on a proprietary infrastructure comprising thousands of servers. On a daily basis, numerous initiatives are implemented to optimize the use of these resources. In terms of user experience, this translates to a smoother video experience and a reduced carbon footprint.

By choosing Viously, our publisher partners aim to offer an optimized video experience for their users while contributing to the reduction of CO2 emissions.

Up to 80% reduction for Viously partners following all recommendations

We are proud to work closely with partners like Psycode to further our commitment to environmental sustainability. Through our recommendations, our partners have continued to reduce CO2 emissions by up to 80% per new visit. This is an achievement that we consider a significant step forward towards a more performant and responsible online video experience.

A Virtuous Circle

At Viously, we believe that technological innovation and environmental responsibility can create virtuous circles.

We are committed to making online video more responsible and pledge to continue pushing the boundaries of environmental sustainability in the ever-evolving digital world, as demonstrated by our partnership with Scope3. Join us in this green revolution and discover how Viously can make a positive difference for the environment, while providing an enhanced video experience.