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September 25, 2023

Audience Diversification : Psycode’s Journey from Facebook Dominance to Google Discover

The problem to solve

Psycode faced a dual challenge: low visibility on Google Discover and an over-reliance on Facebook for their acquisition strategy.

Despite their relative success on the Facebook platform, they recognized the need to diversify their acquisition channels in order to reach a wider audience and drive growth. We helped Psycode to understand the importance of Core Web Vitals on their audience within workshops inside the Viously’s Business Partner Program.

During those workshops, we review the different strategies and optimisations tailored for the publisher. Together, we embarked on optimizing Psycode’s Core Web Vitals to enhance the user experience on their website.

Simultaneously, we guided Psycode in exploring and integrating Google Discover into their acquisition strategy, opening new sources of traffic and exposure.

“Google Discover is an important source of traffic and the work to be done on websites and content should not be underestimated. We need to ensure quality content and focus on end users.”

Juan Yerimen Laya, Co-founder at Pyscode

What was the solution ?

Facebook was Psycode’s main acquisition channel so Viously promptly advised them to diversify their strategy. They emphasized the potential risks of relying too heavily on a single channel, highlighting the volatility of Facebook’s algorithms.

We encouraged Psycode to explore new channels, such as Google Discover, to broaden their audience and reduce vulnerability. Thanks to these recommendations, Psycode was able to diversify their acquisition strategy, thereby minimizing the risks associated with a single dependency.

We supported Psycode by providing strategic recommendations to help them appear on Google Discover. They specifically focused on optimizing the Core Web Vitals, which plays a crucial role in ranking on this platform. With our precise guidance, Psycode was able to make the necessary adjustments to improve the loading speed, responsiveness, and stability of their website.

Through this diversified strategic approach and improved performance on the Core Web Vitals, Psycode was able to effectively climb the ranks on Google Discover, expanding their reach and increasing conversion opportunities.

Lastly, we suggested to Psycode to discontinue the use of AMP pages, resulting in an enhancement of their main website’s performance. This decision bolstered their online visibility, subsequently increasing the traffic and yield for Psycode. This increase was only possible because the pages were fast enough, otherwise there would have been a risk to decrease the audience.

What were the results ?

After implementing the initial Core Web Vitals changes based on Viously’s recommendations, nearly all of Psycode’s pages started appearing on Google Discover. However, the results significantly improved even further after the second round of CWV optimization. The concerted efforts of Psycode, led to remarkable outcomes in terms of visibility and performance on Google Discover.

Deep dive into

Within just a few months, the website’s performance skyrocketed from a score of 59 to 99. The improvement can be attributed to the diligent efforts and optimizations.

Optimizing Core Web Vitals led to multiple performance improvements on Google Discover, resulting in an enhanced user experience and increased visibility for Psycode. For example for, Impressions and Clicks from Google Discover more than doubled between February 2023 and March 2023.

Core Web Vitals are a set of essential performance metrics that measure the user experience of a website. They include three key factors: loading speed (Largest Contentful Paint), interactivity (First Input Delay), and visual stability (Cumulative Layout Shift). In simpler terms, Core Web Vitals assess how quickly a website loads, how responsive it is to user input, and how stable the content appears during page loading. These metrics help website owners and developers understand and improve the overall usability and quality of their sites, ensuring a smoother and more enjoyable browsing experience for visitors.

About psycode

Psycode is an internet media company that, since 2013, has created and distributed content for numerous social media platforms. We specialize in creating videos with high emotional impact and building online communities :