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September 12, 2023

Wamiz optimizes its AMP advertising revenue with Viously. is the leading media platform for pet owners, with over 14 million monthly unique visitors. The publisher has been working with Viously’s video player technology for the past 3 years, allowing them to expand their audience and video content, accounting for 88% of total traffic.

On a daily basis, Viously provides comprehensive support to the publisher in terms of content and video audience development, continuous improvement of user experience, advertising revenue optimization, and SEO optimization. The collaboration extends to 7 geographical regions: France, United Kingdom, Germany, Italy, Poland, Spain, and Latin America.

However, was still facing challenges in monetizing AMP (Accelerated Mobile Pages) environments, which were a significant part of the publisher’s overall traffic. AMP is a format introduced by Google a few years ago to accelerate page loading on mobile devices.

By reaching out to Viously, the publisher was able to effectively address this issue, almost doubling the advertising revenue from AMP environments in just a few weeks. This improvement significantly enhanced visibility rates, fill rates, and video inventory.

“The Viously team responded quickly by providing us with a fast and tailored technological solution to address the AMP challenge. Today, we can benefit from these environments in terms of content, audience monetization, and SEO,” commented Sébastien Courtin, COO of Wamiz.

“We are delighted to have been able to bring our expertise to Wamiz regarding the AMP issue, which is common among many publishers in the market. The flexibility of our technological stack is a real asset to address such challenges and the many developments in the adtech market,” added Loïc Dussart, co-founder of Viously.