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Sparteo
June 11, 2025
How to dramatically improve the efficiency of your media business in 2025
In 2025, media businesses can unlock major efficiency gains by simplifying their tech stack, using AI where it matters most, and demanding smarter insights. This post outlines five key strategies: reducing intermediaries, partnering with providers who own their infrastructure, leveraging AI for ad optimization and content tagging, expanding into CTV, and gaining real-time page-level analytics. The result? Higher margins, better performance, and faster growth.
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