Press Release — Paris, october 14, 2026 

As digital monetization increasingly concentrates around a handful of tech giants, publishers are actively seeking independent alternatives that restore full ownership over their inventory, data, and revenus. In this context, Sparteo – an AI-powered adtech software suite, announces the strategic reinforcement of its Supply division with the appointment of five seasoned adtech leaders : 

• Seraphina Davey, VP Revenue Strategy & Operations: Based in London, Seraphina brings over 18 years of industry experience, having previously served as Global SVP at Seedtag and Head of Publisher Account Management EMEA at Taboola. She oversees the structuring of the supply organization and spearhead expansion into new markets. 
  
  Seraphina Davey commented: “Having witnessed from the inside how major international platforms scale, joining Sparteo was a clear choice: our AI-driven solutions deliver tangible, measurable value to publishers. Our ongoing partnerships with leading media brands such as Reworld in France, Jungle Creations in the UK, and IPPEN and W3Schools across Europe demonstrate the strength of our technology and validate our ambition to rapidly scale our global presence.” 

• Agnès Fougères, Global Director for Actirise Publisher Partnerships: Formerly VP Publisher EMEA at Seedtag and Senior Business Development Manager at Dailymotion, Agnès leads publisher partnership development for our Sparteo Stack.

• Inès Zavattoni, Head of Sales, Meetscale (SSP): Drawing on extensive global experience across EMEA, the US, and APAC as Head of Business Development Supply at Outbrain, Inès takes charge of commercial leadership for Meetscale, Sparteo’s proprietary SSP. 

• Madeleine Bretagnolle, Sales Enablement Manager: Formerly Global Account Director at Taboola, Madeleine is tasked with structuring and executing the global sales enablement framework. 

• Léo Boisnier, Revenue Operations Manager: Joining from Mantu, where he served as Financial Planning and Analysis Manager, Léo is building Sparteo’s centralized Revenue Operations infrastructure. 

Reporting directly to Pierre Orlac’h, Partner & Chief Supply Officer, the new team drives the rollout of Sparteo’s full technology suite (Actirise, FastCMP, Meetscale, Viously) to publishers and audience creators across the United States, the United Kingdom, Germany, the Netherlands, broader Europe, and APAC.

“Bringing together five leaders of this caliber within a few months is exceptional in our industry; it sends an unmistakable signal about our trajectory,” said Pierre Orlac’h, Partner & Chief Supply Officer at Sparteo. “Now more than ever, publishers need an independent partner capable of translating cutting-edge tech into net yield across every market. Our stack consistently generates between 30% and 80% in incremental revenue, and we now have the operational bench strength to scale alongside our clients worldwide.” 

About Sparteo : 

Sparteo is an independent, agentic advertising technology suite built on proprietary, sustainable, and sovereign infrastructure. For 10 years, Sparteo has transformed programmatic advertising to make it faster, more transparent, and more profitable by establishing the most direct route between publishers and advertisers. Across web, in-app, CTV, and beyond, Sparteo monetizes audiences across all devices. Its agentic technologies generate an average of 30% incremental revenue for clients compared to traditional market solutions. 

Sparteo provides end-to-end ad inventory management through Actirise (display) and Viously (video), while its SSP, Meetscale, integrates as an incremental demand source within existing publisher and ad network tech stacks. 

The company’s growth is driven by nearly 150 specialists across 11 countries, united by the ambition to redefine the future of digital advertising. Sparteo was featured in the FT 1000 ranking of Europe’s Fastest-Growing Companies in 2024, 2025, and 2026, and named among the Top 100 Hottest Startups by The Europas. 

Select Clients 

• France: Reworld Media, La Tribune 
• UK: Reach, Snack Media, Nigella, Jungle Creations 
• Rest of Europe: W3Schools, Tuttocampo 

More information at: https://corporate.sparteo.com/ 

Press contact Sparteo : Alexis Bollaert | abollaert@casablancas.eu | 06 63 73 82 97