Press Release – Paris, September 23, 2026

Sparteo, a leading adtech and technology solutions provider for publishers and creators, today announced the appointment of Antoine Hermite as Managing Director. Formerly Deputy Managing Director at Webedia Group, Hermite will oversee group operations, scale the organization, and spearhead its external growth and M&A strategy.

Technology built by publishers, for publishers

Sparteo was founded on a core conviction: the most effective advertising solutions are engineered by those who navigate industry challenges day in and day out. Antoine Hermite’s appointment directly reinforces this « adtech made by publishers, for publishers » ethos.

Over more than four years as Deputy Managing Director and Executive Committee member at Webedia, Hermite oversaw a €220 million revenue portfolio and managed 1,200 employees across the Media, Social, AdTech, SaaS, and International business units. During his tenure, he drove the group’s artificial intelligence rollout and led a platformization program that scaled automated advertising revenues to over 70% of total turnover.

Having spent four years squarely within Sparteo’s core target audience, Hermite brings an acute operational understanding of the trade-offs, constraints, and friction points publishers face in monetizing their assets.

Two strategic priorities: accelerating expansion and capitalizing on M&A opportunities

The appointment comes during a period of strong momentum. Already profitable, Sparteo is on track to achieve approximately €70 million in revenue in 2026 – up nearly 50% year-over-year, with international markets generating half of total turnover – with the goal of doubling revenues within the next two to three years.

Achieving these targets rests on a two-pronged strategy:

• External growth: acquiring complementary technologies and recruiting top-tier talent to enhance the value delivered to publishers and creators.
• Operational scaling: industrializing business processes and driving international commercial expansion by establishing operational agility as a key competitive advantage.

The Strategic Committee has entrusted Hermite with this dual mandate, alongside overseeing the launch of Sparteo’s US office.

« Sparteo’s mission is crystal clear: to deliver cutting-edge technology that maximizes value and funds the work of publishers and creators, » stated Benjamin Tolman, Co-founder and Chairman of Sparteo Group’s holding company. « We build adtech engineered by industry professionals, for industry professionals. Preserving this DNA as we scale requires placing operational leadership in the hands of executives who have lived our clients’ day-to-day realities. Antoine has experienced this at the highest level at Webedia, and we are proud to welcome him to lead this next phase of growth. »

« I spent four years on the other side of the table – as a publisher striving to regain control over monetization, » said Antoine Hermite, Managing Director of Sparteo. « In that seat, you quickly see which technologies deliver on their promises and which merely add opacity. Sparteo has engineered a suite that solves the problem head-on, with a degree of independence that is rare across the global ecosystem. My objective is twofold: equip this technology with the operational and commercial firepower it deserves, and accelerate growth through strategic acquisitions to build a tier-one international player. »

Antoine Hermite’s arrival follows the recent appointments of Alexandra Diez as Chief People Officer (formerly of Aircall), Louis-Etienne Balleydier as Chief Legal Officer (formerly of Mirakl), and Benjamin Cassigneul as Chief Financial Officer (formerly of Silvr).

About Sparteo

Sparteo is an independent, agentic advertising technology suite built on proprietary, sustainable, and sovereign infrastructure. For 10 years, Sparteo has transformed programmatic advertising to make it faster, more transparent, and more profitable by establishing the most direct route between publishers and advertisers. Across web, in-app, CTV, and beyond, Sparteo monetizes audiences across all devices. Its agentic technologies generate an average of 30% incremental revenue for clients compared to traditional market solutions.

Sparteo provides end-to-end ad inventory management through Actirise (display) and Viously (video), while its SSP, Meetscale, integrates as an incremental demand source within existing publisher and ad network tech stacks.

The company’s growth is driven by nearly 150 specialists across 11 countries, united by the ambition to redefine the future of digital advertising. Sparteo was featured in the FT 1000 ranking of Europe’s Fastest-Growing Companies in 2024, 2025, and 2026, and named among the Top 100 Hottest Startups by The Europas.

Select Clients

• France: Reworld Media, La Tribune
• UK: Reach, Snack Media, Nigella, Jungle Creations
• Rest of Europe: IPPEN, W3Schools, Tuttocampo

Website: https://corporate.sparteo.com/

Media Contact: Alexis Bollaert | abollaert@casablancas.eu | +33 6 63 73 82 97