Toute la tele recognized the critical role of Core Web Vitals in their comprehensive website performance strategy. The objective was to improve their global core web vitals performances. The main culprit was their loading time, which significantly hampered the user experience. The prolonged loading times not only frustrated visitors but also hindered their ability to attract and retain a larger audience. Toute la tele knew they needed to address this issue to stay competitive and provide a seamless browsing experience for their users.

💡Good to know
When a site meets the Core Web Vitals thresholds, research showed that users were 24% less likely to abandon page load.

What’s the solution ?

With its in-depth understanding of the challenges faced by publishers and its video expertise, Viously was able to assist Toute la tele in resolving this issue.

Viously developped a performance friendly video player and advertising stack optimised for page speed. By switching video technologies, Toutelatele was able to instantly reduce page loading time.

“Today, we are partnering with an external agency to enhance the Web Vitals performance of our website. Following the integration of the Viously player, they immediately noticed an acceleration in page loading speed and a reduction in Total Blocking Time (TBT)”

Jérôme Roulet, Publishing Director at Toute la Tele

What result can you expect ?

As a result, the weight of the videos on the website was reduced by 75%, leading to a significant decrease in loading time and an enhanced user experience. Studies have consistently demonstrated that loading time directly influences user engagement, as faster loading speeds encourage visitors to spend more time on the website.

Source

Through the implementation of optimization measures, the Core Web Vitals performance score witnessed a notable improvement, increasing from an initial score of 40 to 63.

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