How to dramatically improve the efficiency of your media business in 2025

In 2025, media businesses can unlock major efficiency gains by simplifying their tech stack, using AI where it matters most, and demanding smarter insights. This post outlines five key strategies: reducing intermediaries, partnering with providers who own their infrastructure, leveraging AI for ad optimization and content tagging, expanding into CTV, and gaining real-time page-level analytics. The result? Higher margins, better performance, and faster growth.

Sparteo Recognized in the FT 1000 for the Second Year in a Row: A Milestone Achievement in AdTech

Sparteo has once again earned a spot in the Financial Times' FT 1000 ranking, recognizing Europe’s fastest-growing companies. Despite a year focused on R&D, the company achieved 66.9% growth in 2023—a testament to its innovation-driven approach. With expansion into London, 50+ new hires, and 72% growth in 2024, Sparteo is gearing up for an even bigger year ahead. Looking forward to 2025, the company is focused on expanding its SSP offering, strengthening industry partnerships, and growing its international presence with Germany as the next key market.

Sparteo Shines at The Europas Tech Startup Awards 2024

At the Europas Tech Startup Awards 2024, Sparteo was honored to be named among The Europas 100, a prestigious list of Europe’s most innovative startups. Held in Lisbon alongside Web Summit, the event celebrates companies transforming their industries through vision and technology. This recognition solidifies our leadership in AdTech and fuels our determination to innovate and push boundaries into 2025. 🚀